Why Canon Wants to Build the Porsche 911 of Photography

View in Browser October 5, 2025 This week, Richard shared insights and thoughts around Canon's future outlook and goals after a visit to the camera maker's HQ in Japan.  We also dove into the iPhone 17's new camera setup in our latest round-table discussion video and updated two major buying guides covering the best fixed prime lens cameras and the best cameras under $2000.  As always, we hope you enjoy this week's stories, and thanks for being part of our community.  —Ben Highlights Inside Canon's HQ: we found out why Canon wants to build the Porsche 911 of photography Canon invited us to Japan to get to better know the company. We got to understand something of the balancing act the company has to perform. She was in a creative rut. Then she got an old point-and-shoot. Watch episode two of ISO: Camera Upgrades on a Budget, our new series in partnership with MPB. What is a histogram, and how do you use it? Cameras and editing programs have a useful tool for evaluating exposure. Here's what you need to know about the histogram and how you can use it to your advantage. DPReview Team Discussions: the new iPhones, 'faux'-cal lengths, and more The DPReview team discusses some of the finer points of phone photography. Surprising favorites: the cameras DPReview readers ended up loving against the odds In our most recent 'Question of the week,' we asked what cameras you dislike on paper but love in real life (or vice versa). You didn't disappoint with your answers. Can you capture the magic of fall? Get ready for our "Fall Follies" photo challenge For our October photo challenge, we're celebrating everything that makes fall special, from vibrant leaves and fall harvests to annual traditions and seasonal celebrations. Best fixed prime lens cameras in 2025 The fixed lens camera market may be niche, but it's home to some of the best cameras you can buy. The best cameras under $2000 in 2025 What's the best camera for around $2000? These midrange cameras should have capable autofocus systems, lots of direct controls and the latest sensors offering great image quality. We recommend our favorite options. News Updates Sony's latest lens takes macro to the max The 100mm F2.8 Macro GM promises 1.4x magnification, and even more with a teleconverter. Meike's L-mount lenses have vanished (but maybe not forever?) Third-party lens manufacturer Meike has removed L-mount lenses from its website, and it's unclear what that means for the mount's future in Meike's lineup. Pastel landscapes and monochrome portraits shine at the Film Photography Awards The winners of the Analog Sparks 2025 International Film Photography Awards have been announced, with a diverse range of images across eight categories. OM-3 photographers can now download user-created Creative Recipes OM System has launched the OM-3 Recipes hub, a place to explore and download custom picture profiles. Adobe Premiere is now available on iPhones and its free Adobe has brought its popular video editing program to the iPhone. It is now available in the App Store free of charge.   Further Reading   • Abbey Road announces the winners of its annual music photography awards - Wallpaper • (00)7 real cameras used by James Bond - Digital Camera World   • Historian uses AI to help identify Nazi in notorious Holocaust murder image - The Guardian   • AI-generated nanomaterial images fool even experts, study shows - Phys.org   • OpenAI's Sora Makes Disinformation Extremely Easy and Extremely Real - The New York Times   Why do my photos look so orange or blue? While most cameras handle color quite well, there are times you may end up with overly orange or blue photos. Here's what causes it and how to fix it. How to know when it's time to upgrade the kit lens The lens that came with your camera may be all you need for a bit, but it could eventually hold you back. Here are some tips on how to identify when it might be time to upgrade. DPReview 276 5th Avenue, Suite 704 - 3126 New York, NY 10001 You received this email because you subscribed to the Digital Photography Review weekly newsletter. To update your preferences, click here. To unsubscribe, click here. Alternatively, log into dpreview and visit your user profile settings, uncheck the Newsletter Subscription checkbox, then click on Save changes. Click here to forward to a friend. If you're new to this newsletter, you can subscribe here.  Preferences |  Advertise | Privacy Policy | Do Not Sell My Personal Information 2025 DPReview. All Rights Reserved.